
Implementing Social Technology: Learning from developing countries. A CoBS Research Pod based on the work of Professors Marlei Pozzebon and Isleide Arruda, FGV-EAESP. Related research: The Latin American concept of social technology: a critical essay by Marlei Pozzebon and Isleide Arruda Fontenelle, Researchgate.
Various theories and movements have shaped the concept of social technology which strives to counter industrialization with a sustainable and personalized solution to different regions and cultures. In particular, the coming together of two ideological routes essentially shaped the concept of social technology.
- The Appropriate technology movement, later becoming adequate or alternate technologies
- The Critical Thinking movement, with the view that technology transfer is important, but needs to be modified in accordance with the local region became popular and shaped the concept of social technology.
Moreover, Western ideas of development are one of the main sources of social and economic inequalities in non-industrialized countries. In this light, Professors Marlei Pozzebon and Isleide Arruda Fontenelle, FGV-EAESP, provide a 6-step model for checking and implementing social technology that is beneficial, relevant, and sustainable.
In this condensed learning capsule, understand the challenges facing developing countries and the creation of alternatives approaches to implementing technology, reflect on the issue from multiple perspectives, and learn how to ensure effective social technology implementation that considers multiple stakeholders, their skills and their needs, and the environment.
A CoBS Research Pod for managers, entrepreneurs, leaders, instructors and those with an interest in research with an impact. Ramp up your knowledge, improve your teams, gain in leadership, reshape your business or give your teaching, training or coaching a new dynamic.

Download Implementing Social Technology: Learning from developing countries
In this research pod: understand the challenges facing developing countries, the alternatives approaches to using social technology, and learn how to ensure effective social technology implementation.
Useful links:
- Link up with Marlei Pozzebon on LinkedIn
- Read the full article related to the topic of social technology
- Discover FGV-EAESP and apply for the international OneMBA.
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The Council on Business & Society (The CoBS), visionary in its conception and purpose, was created in 2011, and is dedicated to promoting responsible leadership and tackling issues at the crossroads of business and society including sustainability, diversity, ethical leadership and the place responsible business has to play in contributing to the common good.
Member schools are all “Triple Crown” accredited AACSB, EQUIS and AMBA and leaders in their respective countries.
- ESSEC Business School, France-Singapore-Morocco
- FGV-EAESP, Brazil
- School of Management Fudan University, China
- IE Business School, Spain
- Keio Business School, Japan
- Stellenbosch Business School, South Africa
- Trinity Business School, Trinity College Dublin, Ireland
- Warwick Business School, United Kingdom.
