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Monthly Archives: June 2022

Narrative Reviews: A powerful tool for businesses Is there an ideal type of customer review? Professor Tuck Siong Chung, ESSEC Asia-Pacific, and his fellow researchers explain why narrative reviews containing the product/service experience and emotional journey, are better at improving sales than just technical differentiators and stats.

Narrative Reviews: A powerful tool for businesses

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Is there an ideal type of customer review? Prof. Tuck S. Chung, ESSEC Asia-Pacific, looks at narrative reviews and the impact of the emotional journey.

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The Academic Eye
Low-Carbon New Value: Customers, Products and Enterprise Operations: Dong Wang, School of Management Fudan University Winner of the 2022 CoBS student CSR article competition, looks into a dovetailed solution of benefits for stakeholders involved in the quest to reduce carbon emissions.

Low-Carbon New Value: Customers, Products and Enterprise Operations

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Low-Carbon New Value: Customers, Products and Enterprise Operations by Dong Wang.

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Food For Thought
The Emotion Pills We Are All Unknowingly Taking Lee Newman, Dean of IE Business School and Professor of Behavioural Science and Leadership, explores how we can recognise negative and send out positive emotions in our work and daily lives.

The Emotion Pills We Are All Unknowingly Taking

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Prof-Dean Lee Newman of IE Business School explores how we can recognize negative and send out positive emotions in our work and daily lives.

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The Academic Eye
The Four Conditions for an Effective Climate Philanthropy Professor Arthur Gautier and researcher Eléonore Delanoë of the ESSEC Philanthropy Chair, together with Dr. Charles Sellen, PhiLab UQAM, write on the potential roads philanthropy can take towards supporting the green transition and what it can do to maximize its impact.

The Four Conditions for an Effective Climate Philanthropy

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Prof. Arthur Gautier and Eléonore Delanoë, ESSEC Philanthropy Chair, with Charles Sellen, UQAM, explore how philanthropy can effectively support the green transition.

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The Academic Eye
Artificial Intelligence – How worried should we be? Samuel Varkey, Trinity Business School winner of the CoBS 2022 student CSR article competition, highlights three core issues that shape people’s misconceptions about AI – deepfake, prejudice and self-driving cars – and which business and society must address.

Artificial Intelligence – How worried should we be?

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Samuel Varkey, Trinity Business School winner of the CoBS 2022 student CSR article competition, highlights three core issues that shape people’s misconceptions about AI – deepfake, prejudice and self-driving cars.

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Food For Thought
Why Big Firms Are Rarely Toppled by Scandals Why do many corporate gaffes and scandals cause only a slight blip in their sales and reputations? Perhaps customer pragmatism has something to do with it. Professor Irina Surdu, Warwick Business School, explores.

Why Big Firms Are Rarely Toppled by Scandals

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Why do many corporate gaffes and scandals cause only a slight blip in their sales and reputations? Professor Irina Surdu, Warwick Business School, explores the impact of the courts and customers.

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The Academic Eye
The Elephant in the United Nations’ Room André Shimizu, FGV-EAESP Winner of the 2022 student CSR article competition, tackles the climate crisis from a fresh angle – that of political populism and how this “elephant in the UN’s room” obstructs united climate action.

The Elephant in the United Nations’ Room

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André Shimizu, FGV-EAESP, tackles the climate crisis and political populism and how this “elephant in the UN’s room” obstructs united climate action.

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Food For Thought
Sweeping with the Enemy: Coopetition as a strategy for a better world Doctor Jako Volschenk, senior lecturer in Strategy & Sustainability at Stellenbosch Business School, recently published a study on “The value implications of coopetition”. We interviewed him for the CoBS Mag.

Sweeping with the Enemy: Coopetition as a strategy for a better world

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Dr Jako Volschenk, Stellenbosch Business School, explains coopetition and how enemies can become allies for responsible business.

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The Academic Eye
Greenflation: The Achilles heel of the green economy? Paul Pernot, MiM student and ESSEC Business School Winner of the 2022 CoBS student CSR competition, analyses the increasing phenomenon of greenflation and offers several ways forward to stabilize the green transition.

Greenflation: The Achilles heel of the green economy?

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Paul Pernot, ESSEC MiM student, analyzes greenflation and the solutions required to stabilize the green transition.

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Food For Thought
The Way to Changing an Overwork Culture: Unions or individual action? Professor Ioana Lupu, ESSEC Business School, and Senior Lecturer Mayra Ruiz-Castro, University of Roehampton Faculty of Business and Law, explore the overwork culture in professional firms and two recent factors – remote working and unionisation – that might tip the scales towards a sounder work-life balance.

The Way to Changing an Overwork Culture: Unions or individual action?

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The Way to Changing an Overwork Culture: Unions or individual action?
By Professor Ioana Lupu, ESSEC Business School, and Senior Lecturer Mayra Ruiz-Castro, University of Roehampton Faculty of Business and Law.

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The Academic Eye

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