Yoi-Shigoto – lessons in Japanese CSR: A CoBS Research Pod

Despite the fact that Corporate Social Responsibility has gained immense traction over the last twenty years, organisations’ codes of ethics, sustainability drives and initiatives with local communities have not always succeeded in leveraging CSR properly in order to engage with their employees. Could the Japanese concept of Yoi-Shigoto – “high-quality, useful and beneficial work” – give western firms greater insight into how to inspire a pro-CSR attitude among employees? Professor Yingyan Wang of Keio University shares her actionable research on the subject.

The sixth in a series of Council on Business & Society Research Pods – condensed learning capsules inspired from internationally published research in the fields of CSR, management and leadership, HR, finance and reporting, social enterprise, entrepreneurship, philanthropy, and sustainable business practices.

For managers, entrepreneurs, leaders, instructors and those with an interest in research with an impact. Ramp up your knowledge, improve your teams, gain in leadership, reshape your business or give your teaching, training or coaching a new dynamic. 

The 3 Ps in a CoBS Pod

CoBS Research Pods: The Japanese concept of Yoi-Shigoto that encourages employee engagement in CSR.

Download the Research Pod

CoBS Research Pods: The Japanese concept of Yoi-Shigoto that encourages employee engagement in CSR.
Use a Japanese concept to encourage employee engagement in CSR practices.

Learn more about the Council on Business & Society

Discover Responsible Business and Leadership. Download Global Voice,the Council’s quarterly eMagazine:

CSR, leadership, social enterprise, management, philanthropy, diversity, gender equity, healthcare, sustainability, ethics, industrial relations, healthcare, employee wellbeing, Council on Business & Society, Global Voice magazine, ESSEC Business School, ESSEC Asia-Pacific, FGV-EAESP, Trinity College Dublin Business School, Keio Business School, Warwick Business School, School of Management Fudan University, Tom Gamble, Global Voice magazine, gig economy, project economy, Global Voice magazine limited print offer, Brexit, Europe, children’s rights, GVces,

The Council on Business & Society Global Alliance is an international alliance between seven of the world’s leading business schools and an organiser of Forums focusing on issues at the crossroads of business and society – The Council Community helps bring together business leaders, academics, policy-makers, students and journalists from around the world. Follow us on Twitter @_The_CoBS . Visit the Council’s website for a host of information, learning opportunities, and free downloads.  

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.