Yoi-Shigoto and Japanese CSR

Yoi-Shigoto – lessons in Japanese CSR: A CoBS Research Pod

Despite the fact that Corporate Social Responsibility has gained immense traction over the last twenty years, organisations’ codes of ethics, sustainability drives and initiatives with local communities have not always succeeded in leveraging CSR properly in order to engage with their employees. Could the Japanese concept of Yoi-Shigoto – “high-quality, useful and beneficial work” – give western firms greater insight into how to inspire a pro-CSR attitude among employees? Professor Yingyan Wang of Keio University shares her actionable research on the subject.

Developing such a progressive-looking view as Yo-Shigoto is important for it provides a source of competitive advantage, with such increasingly common practices as customers looking for ways to buy ethically, investors considering not only the personal profitability of their financing but also the environmental, societal, and governance (ESG) impact of their fiduciaries’ decisions.

Yoi-Shigoto – lessons in Japanese CSR: The sixth in a series of Council on Business & Society condensed learning capsules inspired from internationally published research in the fields of CSR, management and leadership, HR, finance and reporting, social enterprise, entrepreneurship, philanthropy, and sustainable business practices.

Yoi-Shigoto – lessons in Japanese CSR:: For managers, entrepreneurs, leaders, instructors and those with an interest in research with an impact. Ramp up your knowledge, improve your teams, gain in leadership, reshape your business or give your teaching, training or coaching a new dynamic. 

The 3 Ps in a CoBS Pod

CoBS Research Pods: The Japanese concept of Yoi-Shigoto that encourages employee engagement in CSR.

Download the Research Pod Yoi-Shigoto: Lessons in CSR

CoBS Research Pods: The Japanese concept of Yoi-Shigoto that encourages employee engagement in CSR.
Use a Japanese concept to encourage employee engagement in CSR practices.

Learn more about the Council on Business & Society

The Council on Business & Society (The CoBS), visionary in its conception and purpose, was created in 2011, and is dedicated to promoting responsible leadership and tackling issues at the crossroads of business and society including sustainability, diversity, ethical leadership and the place responsible business has to play in contributing to the common good.  

Member schools are all “Triple Crown” accredited AACSB, EQUIS and AMBA and leaders in their respective countries.

The Council on Business & Society member schools:
- Asia-Pacific: Keio Business School, Japan; School of Management Fudan University; China; ESSEC Business School Asia-Pacific, Singapore.
- Europe: ESSEC Business School, France; IE Business School, Spain; Trinity Business School, Ireland; Warwick Business School, United Kingdom.
- Africa: Stellenbosch Business School, South Africa; ESSEC Africa, Morocco. 
- South America: FGV-EAESP, Brazil.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.