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Tag Archives: ESSEC Asia-Pacific

Register for the next CoBS Global Alumni Meet Up in Singapore, hosted by ESSEC Asia-Pacific on the theme of the Singapore 2030 Green Plan.

The Next CoBS Global Alumni Meet Up – Singapore

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Register for the next CoBS Global Alumni Meet Up in Singapore, hosted by ESSEC Asia-Pacific on the theme of the Singapore 2030 Green Plan.

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Prof. Yan Li, ESSEC Asia-Pacific, explores the influence of Big Data Analytics (BDA) in shaping strategic decision-making.

The Algorithm and the Compass: Big Data Analytics and Decision-Making

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Prof. Yan Li, ESSEC Asia-Pacific, explores the influence of Big Data Analytics (BDA) in shaping strategic decision-making.

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The Academic Eye
Swinging for the Home Team: How biases shape legal decisions in the courtroom. Can personal biases sway judicial decisions even when the law is impartial? If so, how is this possible and what drives these preferences? A recent study by Prof Srividya Jandhyala, ESSEC Business School Asia-Pacific, reveals the presence of national bias in court decisions involving international business law disputes.

Swinging for the Home Team: How biases shape legal decisions in the courtroom

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Prof. Srividya Jandhyala, ESSEC Asia-Pacific, researches whether personal biases sway legal decisions even when the law is impartial.

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The Academic Eye
The Accountant: Perceptions, Challenges and a Key Role to Play in Shaping Responsible Business and Society Films, comics and popular culture has depicted accountants for decades. What does society think of the beancounter character and what role can thy play? An interview with Profs. Mark Christensen, ESSEC Asia-Pacific, and Sébastien Rocher of IAE Nancy School of Management. By Tom Gamble

The Accountant: Perceptions, Challenges and a Key Role to Play in Shaping Responsible Business and Society

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Mark Christensen and Sébastien Rocher write on accountants and the beancounter image.

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The Academic Eye
Mastering Global Business & Sustainability: Winter camp A 10-day intensive Winter Camp: 11th-20th December 2024, Singapore

Mastering Global Business & Sustainability: Winter camp

November 22, 2024by The Council on Business & Society Leave a comment

Mastering Global Business & Register for the Business & Sustainability: Winter camp in Singapore
A 10-day intensive Winter Camp: 11th-20th December 2024, Singapore

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Geopolitics: What is it and why is it essential knowledge for business leaders? Those in geopolitics have often overlooked the vital role played by businesses in shaping global affairs, while businesses themselves view geopolitics as a risk to be managed. Can this gap be narrowed and why is knowledge of geopolitics key for businesses, leaders, and graduates? Prof. Čedomir Nestorović, ESSEC Asia-Pacific, author of the recently published book Geopolitics and Business: Relevance and Resonance, answers via an interview with Prof. Adrian Zicari, ESSEC Business School, Council on Business & Society

Geopolitics: What is it and why is it essential knowledge for business leaders?

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Those in geopolitics have often overlooked the vital role played by businesses in shaping global affairs, while businesses themselves view geopolitics as a risk to be managed. Can this gap […]

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The Academic Eye
Confidence: How it helps to keep the marketing budget healthy and long-term. What motivates CEOs when they decide on a marketing project? Are they just borrowing from the future to finance the present? And how can a CMO prevent cuts in their marketing budget that will ultimately influence a firm’s long term performance? Prof. Tuck S. Chung, ESSEC Business School Asia-Pacific, explores the psychological traits of senior management that facilitate – or prevent – short-sighted marketing management.

Confidence: How it helps to keep the marketing budget healthy and long-term

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What motivates CEOs when they decide on a marketing project? Are they just borrowing from the future to finance the present? And how can a CMO prevent cuts in their […]

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The Academic Eye
Customer Referencing: Turning the customer into a credible source of value. Do customers serve any other purpose other than warranting current and future income? How can they be used to attract potential customers and increase sales? Marketing Professor Tuck Siong Chung, Essec Business School Asia-Pacific, and his fellow researchers explore how customer referencing helps firms build credibility and value.

Customer Referencing: Turning the customer into a credible source of value

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Prof. Tuck Siong Chung, ESSEC Asia-Pacific, explores.

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The Academic Eye
Short-term or Long-term: What makes CEOs decide? The way a CEO writes emails and letters to shareholders can eventually help in predicting how the company will perform. Surprised? Professors Tuck Siong Chung, ESSEC Asia-Pacific, and Angie Low, Nanyang Business School, share their research on what makes CEO’s decide on the short-term or long-term.

Short-term or Long-term: What makes CEOs decide?

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What makes CEOs choose the short-term over the long-term? ESSEC Asia-Pacific Prof. Tuck S. Chung’s research explores the factors.

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The Academic Eye
ICT in Social Connections: Good servant, bad master One of the fundamental needs of humans, as social animals, is the need to have social connections and interactions with fellow humans. Communication and information technology has certainly made this process easier but what happens when they become a substitute instead of a catalyst? Professor Jan Ondrus, ESSEC Asia Pacific, studies the impact of information and communication technology on social reclusiveness.

ICT in Social Connections: Good servant, bad master

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Prof. Jan Ondrus, ESSEC Asia-Pacific, studies the impact of information and communication technology (ICT) on social reclusiveness

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