Customer Referencing: Turning the customer into a credible source of value
Prof. Tuck Siong Chung, ESSEC Asia-Pacific, explores.
Tag Archives: ESSEC Asia-Pacific
Short-term or Long-term: What makes CEOs decide?
What makes CEOs choose the short-term over the long-term? ESSEC Asia-Pacific Prof. Tuck S. Chung’s research explores the factors.
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ICT in Social Connections: Good servant, bad master
Prof. Jan Ondrus, ESSEC Asia-Pacific, studies the impact of information and communication technology (ICT) on social reclusiveness
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Narrative Reviews: A powerful tool for businesses
Is there an ideal type of customer review? Prof. Tuck S. Chung, ESSEC Asia-Pacific, looks at narrative reviews and the impact of the emotional journey.
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The Hikikomori Phenomenon – is Information Technology really to blame?
Prof. Jan Ondrus, ESSEC Asia-Pacific, shares research into the Hikikomori phenomenon – the gradual withdrawal into the virtual world and behavioural extremes – and the influence of IT.
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Unlocking Customer Value through Data-driven Personalization
Tuck S. Chung, ESSEC Asia-Pacific, explores how data-driven personalization can beat short attention spans and lead to improved customer value.
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Emotional Intelligence, Leadership Skills and Salary
Prof. Aarti Ramaswami: Emotional intelligence at work can not only help unlock a higher compensation but prove a crucial skill as the upheavals of 2020 and COVID increasingly highlight the need for emotionally intelligent leaders.
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Purpose and Business Ecosystems
Purpose and business ecosystems: An Executive Summary with a focus on the research of Prof. Jan Ondrus, ESSEC Business School, Asia-Pacific
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Doing Good While Doing Bad: A near impossibility?
Extractive companies may be far from perfect, but nothing is impossible if the industry lets go of its conventional way of thinking and sets the pace for change with consumers leading the way. Doing good while doing bad? A near impossibility? Megha Sureshkar of ESSEC Business School Asia-Pacific explores.
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Is Malaysia losing its leadership in the global halal market?
Prof. Cédomir Nestorovic, ESSEC Business School Asia-Pacific, explores the amazing success of Malaysia in the Halal business sector and the rise of a small, but bullish United Arab Emirates.
