Aïda El Kohen, MiM student at ESSEC Business School with the challenges of greenwashing: How marketing, technology and consumer pressure are ways towards truly greener behaviour and shared benefit
Extractive companies may be far from perfect, but nothing is impossible if the industry lets go of its conventional way of thinking and sets the pace for change with consumers leading the way. Doing good while doing bad? A near impossibility? Megha Sureshkar of ESSEC Business School Asia-Pacific explores.