It’s not what you have, but the way that you give it! For companies engaging in philanthropy, setting objectives and strategy for their corporate giving can be a complex task. How can you ensure the impact of your donations? Which good cause to select as a recipient? And within what time frame and relationship?
Anne-Claire Pache, Professor of Management at ESSEC Business School, Director of the ESSEC Together Initiative and Associate Dean for Strategy and Sustainability, draws on her research into corporate giving to provide a 6-point checklist for effective philanthropy strategy: What, Who, Why, When, How, and How Much.
It’s not what you give, but the way that you give it: Setting objectives and strategy for your corporate giving. The latest in an ongoing series of Council on Business & Society Research Pods – condensed learning capsules inspired from internationally published research in the fields of CSR, management & leadership, HR, sustainable finance & reporting, social enterprise, entrepreneurship, philanthropy, and sustainable business practices.
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Setting objectives and strategy for your corporate giving: Download the Research Pod
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