Are stock options an effective tool for managing CEO risk-taking? What about an individual’s innermost attitudes towards risk?Professors Tuck Siong Chung from ESSEC Business School Asia-Pacific, Yenn-Ru Chen from National […]
What motivates CEOs when they decide on a marketing project? Are they just borrowing from the future to finance the present? And how can a CMO prevent cuts in their […]
Prof. Tuck Siong Chung, ESSEC Asia-Pacific, explores.
What makes CEOs choose the short-term over the long-term? ESSEC Asia-Pacific Prof. Tuck S. Chung’s research explores the factors.
Tuck S. Chung, ESSEC Asia-Pacific, explores how data-driven personalization can beat short attention spans and lead to improved customer value.
