Customer Referencing: Turning the customer into a credible source of value
Prof. Tuck Siong Chung, ESSEC Asia-Pacific, explores.
Tag Archives: marketing
Shopping Malls: Dinosaurs of the Future?
Profs. Ali Vakeel, Fuduric, Viswanathan, and Sakashita research how real time messaging can be used to keep shopping malls alive.
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Mothers and Daughters in France and Japan: Who influences who when buying clothes?
Prof. Mototaka Sakashita, Keio Business School, and colleagues explore the clothes spending practices of mothers and their teenage daughters.
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Greenwashing: Fool me no more!
Aïda El Kohen, MiM student at ESSEC Business School with the challenges of greenwashing: How marketing, technology and consumer pressure are ways towards truly greener behaviour and shared benefit
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Investor Pressure and Myopic Management
Prof. Tuck Siong Chung, ESSEC Asia-Pacific, follows up on myopic management and the tendency of managers to ‘manage the bottom-line’.
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A Marketing Controversy – à la française
Marketing and the controversy raised in France by the market launch of a hijab by the sports clothing company Décathlon.
