Three Ways to Nudge Customers to Buy Green Products
Prof. Hugh Wilson, Warwick Business School, explores three ways to influence customers to buy green products.
Prof. Hugh Wilson, Warwick Business School, explores three ways to influence customers to buy green products.
Hugh Wilson and Emma Macdonald, Professors of Marketing at Warwick Business School, dig deep into the survey data to explore voter shift and the argument for a second referendum on […]