Prof. Cédomir Nestorovic, ESSEC Business School Asia-Pacific, explores the amazing success of Malaysia in the Halal business sector and the rise of a small, but bullish United Arab Emirates.
Marketing and the controversy raised in France by the market launch of a hijab by the sports clothing company Décathlon.
Asia remains one of the most attractive regions in the world for international business. As its population and their buying power grow together, political, cultural and economic forces align to perpetually reveal new opportunities. By Professor Cedomir Nestorovic, ESSEC Asia-Pacific.