Deciphering Research: How can marketing contribute to our understanding of business models?
Dean and Prof. Laurent Muzellec, Trinity Business School, shares research on how marketing contribute to understanding of business models.
Tag Archives: business models
In Vino Veritas: Sustainability in the wine industry
Business models and sustainability in the Italian wine sector
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From CSR to Business Model Transformation
Prof. Cécile Renouard, ESSEC IRENE, with in-the-field research with multinationals for the transformation of business models.
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Employees Without Benefits: The coming revolution that bites back
Uber, Task Rabbit and Airbnb dominate the sharing economy: an economy characterized by employees without benefits. Uber is succeeding, but could the table be turned? What if all the drivers […]
