Crowdfunding: Win-win giving
Learning Objective: Understand how crowdfunding works and find the right approach for entrepreneurs to pitch their innovations and for donators to place their funding using a win-win approach.
Tag Archives: Arthur Gauthier
Crowdfunding as Mutual Giving
Part 1 of a feature article that looks at new research by ESSEC Business School’s Prof. Arthur Gautier with a focus on how reward-based crowdfunding platforms are shaking-up the self-Interest vs. altruism dichotomy.
