Linking CSR initiatives to what your company is good at

Council Community and McKinsey & Co.Council on Business & Society global knowledge partner, McKinsey & Company, looks at CSR from a new angle

How companies succeed through radical engagement: L1 Energy chairman and former BP chief executive officer John Browne, McKinsey’s Robin Nuttall, and entrepreneur Tommy Stadlen offer a practical blueprint for reconciling companies and communities. Link CSR to competitive advantages by matching CSR initiatives to what your company is good at.

Read the full feature online at McKinsey & Co.

The Council on Business & Society Global Alliance is an ongoing international dialogue between six of the world’s leading business schools and an organiser of Forums focusing on issues at the crossroads of business and society – The Council Community helps bring together business leaders, academics, students and journalists from around the world. #CouncilonBusinessandSociety

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