Council on Business & Society global knowledge partner, McKinsey & Company, looks at CSR from a new angle

How companies succeed through radical engagement: L1 Energy chairman and former BP chief executive officer John Browne, McKinsey’s Robin Nuttall, and entrepreneur Tommy Stadlen offer a practical blueprint for reconciling companies and communities. Link CSR to competitive advantages by matching CSR initiatives to what your company is good at.

Read the full feature online at McKinsey & Co.

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