Why Big Firms Are Rarely Toppled by Scandals
Why do many corporate gaffes and scandals cause only a slight blip in their sales and reputations? Professor Irina Surdu, Warwick Business School, explores the impact of the courts and customers.
Why do many corporate gaffes and scandals cause only a slight blip in their sales and reputations? Professor Irina Surdu, Warwick Business School, explores the impact of the courts and customers.