Youth and Employer Branding Strategies: The hidden consequences

The consumer-driven world is increasingly driving the blurring of lines between work and non-working hours of our youth, say Professors Maria José Tonelli, FGV-EAESP, Andrea Oltramari and Rosana Córdova, UFRGS. They deep dive into the branding strategies employed by companies to investigate how companies use youth to drive their business

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Performance and Profit for Better Business, Better Society, Better Planet

How have CSR and its affiliated notion of sustainability shaped business, shareholders, stakeholders and the fields of finance and accounting. With the launch of the latest Council on Business & Society publication – Responsible Finance & Accounting – Professors Adrian Zicari, ESSEC Business School, and Qinqin Zheng, School of Management Fudan University explore.

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