A Marketing Controversy – à la française
Marketing and the controversy raised in France by the market launch of a hijab by the sports clothing company Décathlon.
Tag Archives: ESSEC Asia-Pacific
E for Ecosystem: Giving power to corporate purpose
Jan Ondrus, Prof. of Information Systems and Associate Dean of Faculty at ESSEC Business School Asia-Pacific, looks at the pitfalls of corporate purpose and how business ecosystem orchestration can dovetail value creation with the common good.
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Consumers: Doing Well while Doing Good
Professor Reetika Gupta of ESSEC Business School Asia-Pacific and research colleague Professor Sankar Sen share their research on how a change in consumer beliefs is affecting the ethical products market
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UnaBiz CEO Henri Bong on the keys to entrepreneurial success
Henri Bong, ESSEC MBA Alumnus, and CEO and co-founder of UnaBiz, one of the most promising tech companies in the Asia-Pacific region, shares his inspiring insights into how to be a successful entrepreneur and manager.
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The CoBS present at ESSEC live global learning event
With acknowledgements to ESSEC Asia-Pacific The Council on Business & Society present with Master of Ceremonies Prof. Christian Koenig and Facilitator Tom Gamble at the ESSEC Global BBA Business Intelligence […]
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Creativity: The International Manager’s Formula 2/2
Prof. Kevyn Yong, ESSEC Asia-Pacific, with a framework for how managers working internationally can boost creativity and innovation.
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Asia: Business in Bloom
Asia remains one of the most attractive regions in the world for international business. As its population and their buying power grow together, political, cultural and economic forces align to perpetually reveal new opportunities. By Professor Cedomir Nestorovic, ESSEC Asia-Pacific.
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Weavers Studio of Bengal: Both sewing and sowing for the community
Following the publication of a recent case study Weavers Studio of Bengal: Use as many hands as possible, Prof. Arijit Chatterjee, ESSEC Business School explains the CSR endeavours of this […]
